Recent Blogs
Blog Archive
Blog Archive
Wednesday, May 7th, 2008
Light Bulbs That Kill
It is nearly 2 in the morning and I have been slaving away at the office and at home (brought equipment home) on my SPECIAL REPORT: WHEN LIGHT BULBS ATTACK!!!!!
It is a busy time in the TV world. We are right in the middle of May Sweeps. Sweeps happens four times a year. It is the time of year where Nielson Media Research conducts studies to see who watches what channels, what shows and when. Apparently the data is pretty accurate (My source is a sales guy and salesguys don't lie...right?). November is the big sweeps month (I guess thats when people get depressed summer is over...grab a tub of ice cream and watch their fav shows).
Each Sweeps month each reporter is assigned at least one special assignment. Something more in depth. Something that you have time to develop. Something that will make the viewer tune in so they get counted in the ratings....and the station can charge more for advertisiment. For us news people....we kinda care less about how much a commercial costs, we just want bragging rights.
So my story is about light bulbs...doesn't sound exciting....well how about light bulbs that kill you. Think I am going to shamless methods to scare you into watching my report at 10pm? Damn straight I am. Who the hell would watch a report about light bulbs unless death and destruction were involved.
Enough joking.....kinda interested what my special report will turn into. There is some interesting facts in it that have to do with light bulbs. It airs in less than 24 hours and I still don't have everything shot. If you live anywhere East of the Illinois River to some very Western parts of Indiana you should be able to see it. If not....thats too bad....cause the light bulbs are waiting to strike.....
Light Bulbs That Kill
It is nearly 2 in the morning and I have been slaving away at the office and at home (brought equipment home) on my SPECIAL REPORT: WHEN LIGHT BULBS ATTACK!!!!!
It is a busy time in the TV world. We are right in the middle of May Sweeps. Sweeps happens four times a year. It is the time of year where Nielson Media Research conducts studies to see who watches what channels, what shows and when. Apparently the data is pretty accurate (My source is a sales guy and salesguys don't lie...right?). November is the big sweeps month (I guess thats when people get depressed summer is over...grab a tub of ice cream and watch their fav shows).
Each Sweeps month each reporter is assigned at least one special assignment. Something more in depth. Something that you have time to develop. Something that will make the viewer tune in so they get counted in the ratings....and the station can charge more for advertisiment. For us news people....we kinda care less about how much a commercial costs, we just want bragging rights.
So my story is about light bulbs...doesn't sound exciting....well how about light bulbs that kill you. Think I am going to shamless methods to scare you into watching my report at 10pm? Damn straight I am. Who the hell would watch a report about light bulbs unless death and destruction were involved.
Enough joking.....kinda interested what my special report will turn into. There is some interesting facts in it that have to do with light bulbs. It airs in less than 24 hours and I still don't have everything shot. If you live anywhere East of the Illinois River to some very Western parts of Indiana you should be able to see it. If not....thats too bad....cause the light bulbs are waiting to strike.....
"Could your shampoo be eating your brain? Find out later in the broadcast."
"Is your child's breakfast cereal tainted with HGH? Ben has the answer after sports"
"Are you dying of inoperable bunions RIGHT NOW? Only News Channel 20 can tell you....but first here's Gus with the Storm Team 20 forecast."
So here's your tease...
"Light bulbs. Household necessity....or ticking time bomb, waiting to destroy your home and rape your pets? Find out right before we go to Seinfeld."
Ratings bonanza.
IT'S DONE....more at 10.