Looking for a boostSince we have a number of web designers out there, I thought I would pose another work-related question to you. I am happy with the new website my company launched earlier this year. We are getting decent numbers right now, but a bulk of our visitors find their way to our site specifically looking for employment opportunities. We are a civil engineering and environmental firm, so college students are always looking for internships and jobs right out of school.
I have been using Google Analytics to track users since early May. This has provided some useful data to gauge where users are coming from and what they are looking at on our site. Also, I have been using Google's Webmaster Tools for additional details.
My goal is to ultimately increase our page rank in searches. I have tried to use meta tags and descriptions to produce keywords. Obviously we have links to and from relevant sites. When I distributed news via email, the messages drive recipients to our website. I have noticed a spike in numbers immediately following these mailings. Do you have any suggestions that I might not be thinking of at the moment?