I Would Do Any Thing For Promotions, But I Won't Do ThatThroughout the years, I've seen it all at Wrigley Field. I've seen Barney the Dinosaur sing "Take Me Out to the Ballgame," during the seventh inning stretch. I've even seen Fergie sing it, too. Not the member of the Black Eyed Peas, the Duchess of York. I've seen The American Girl Dolls throw out the first pitch. I've even been near the idiot called Ronnie "Woo Woo" Wickers. Like I said, I've seen hundreds of promotional gimmicks take place at Cubs game. Mr. Wickers isn't an official mascot. He's just a local loon who somehow gets into the park every day. But the latest gimmick is downright lame. Yes, I am talking about the BP Crosstown Cup.
I've worked in marketing and promotions since college, so I understand why teams look for unique opportunities to fill the park. A team's base will always show regardless of record and weather. Interesting promotions attract fringe fans that aren't necessarily a part of the main demographic.
So, I am confused why the Cubs and White Sox need a traveling trophy to pass each season. They've played each other in interleague play since 1997. We now have well over one full decade of games that counted between these two teams. Without any single promotion, I guarantee the teams can fill their respective parks. Yet, I'm curious who thought this was a good idea.
Starting this season, the two teams will battle for the BP Crosstown Cup. First of all, it's a horrible name. Secondly, it's just a lame idea. All that is really happening is that BP is throwing some sponsorship dollars toward the teams. Even the rules are silly. The team that wins the series claims the cup. Unfortunately, the teams play six games against each other. In the event of a 3-3 split, the team that wins the last game wins the cup. Weak boys. Weak.
Now I don't intend to come across as a hypocrite. I've said it before, but any dollars that can come to the team is good. More money means better players, and better players means a better chance of winning. Yes, I want that, just come up with an idea that isn't amateur. I'm fine with the Toyota sign. This is Major League Baseball in one of the largest cities in the country. We shouldn't tolerate ideas that belong in small college towns.
And I almost forgot. The trophy wasn't finished in time for the press conference on Monday. Thanks, we don't even know what the silly thing looks like.