Blog Archive
The joy of cold calling
I rarely discuss work on this blog, but I couldn't help myself this morning. Right now, we are in the early stages of a marketing effort targeted toward Chicago and Cook County. My company, a civil engineering and environmental firm, has developed strong relationships with municipalities, park districts, architects, churches, etc. through DuPage County and other "collar counties." Just over one year ago, we landed a huge contract with a government agency which could potential impact other areas. We want to take advantage of this opportunity.
Yesterday, I found some time to set aside my other projects and place calls to some of the prospects we targeted. Even though this has been a part of my job since my days working for the Elmhurst College Alumni Association, it still requires patience.
The moment of truth arrives. I started dialing and had a fairly well rehearsed speech prepared. Voicemail. I move down the list and took a deep breath. Voicemail again. As I continued down my contact list, "please leave a message after the beep," or "I am currently in the office, but am away from desk." Every single call made it to voicemail.
UGH... I feel for you dude. I HATE cold calling with a burning fiery passion.
I hope the calls go better today!
I'd have to admit I'd let it go to voicemail too. If I don't recognize the number at work--leave a message. Sorry you are on the other end of that call. :)
I rather go to the dentist and have my teeth pulled than have to make those kind of calls.