Logo Feedback It's Friday afternoon and I'd imagine most people are at work looking for ways to make the afternoon go by faster. I'm here to help.
A few weeks ago Niki and I started exploring some ideas around a new business venture. We've expanded on the original idea and have decided to move forward to see if it turns into anything. We're still ironing out the details but have a pretty good idea of what our offering will be and how it's all going to come together. We hope to have everything ready by the middle of June, and the Humzoo community will be the first to know about it.
We're now at the point where we need some feedback. I've been working on several logo concepts for the business and if you've ever created a logo you know that it can be a tedious difficult process. Finding an image or combination of images that best represents your products and services requires many attempts and some good candid feedback along the way.
Without giving away to many details, we're planning to offer a service that allows people to create personalized items from creativity that originates in your home, in an eco-friendly way. People of all ages come up with some great art, whether it be something poetic, a drawing, a painting, a photograph, etc. It happens daily and people should be proud to share it. We want to help! More details to follow soon but first we need your help.
We have chosen the name Recycled Nest for our company and we've purchased the domain name recyclednest.com. We're very excited about the name because it really does represent what we want to offer and finding a domain name that isn't already taken isn't easy these days. I also think the name itself leaves a lot of room for a really fun brand.
Niki and I brainstormed possible logo ideas before I started drawing the logos, and it's noteworthy that I am not the greatest illustrator. Here is what we came up with.
- Recycle symbol (those little arrow things), maybe incorporated into a nest somehow
- Just a nest
- A nest of eggs
- Use of birds (Niki likes birds for some reason)
- A nest made of commonly recycled items (torn off notebook paper, magazine, soda can)
- A nest with something growing out of it (representing creativity)
On and off for the last week or so I've been working on some logo concepts for the brand. I want to keep the logo simple, something easily printable. I want it to be a fun logo that I can eventually create a theme around. I've come up with 10 different logos. Some using texture and photos, which admitted will complicate things when it comes to printing it. But I included them anyway. So here they are in all their glory.
We're interested in your candid feedback. Feel free to leave a comment with your favorite ones listed by number, all 10 ranked or better yet some details around which ones you liked and why (and the ones you didn't like and why). Thanks so much!
Just keep in mind simplicity, scalability, how it looks in Black & White, and work with your topography. Sometimes the name itself (the letters) will help you make the mark/brand. I lean towards the top ones with the bird and vine because I think they might work better in different mediums. I do like the nest though I'm worried it wouldn't read well in some publications. All of these could be used as iconography/elements for the website.
Do it.
#4 and #8 are probably the most versatile of the group and I could even scale those colors down if necessary. I think those are my personal favorites because I know they are going to work best in most cases. This logo needs to be able to print not only on the web but also business cards, paper, fabric and potentially a Super Bowl ad on TV. So it's gotta be a flexible logo.
Spike, I plan to work on the type next. I have some ideas and I plan to keep it very simple. The logo is by no means finalized and I'm still not sure which one we'll go with, if any of these. I plan to keep working on them and seeing if other things come from them in the next week or so.
I really appreciate everyone's feedback and welcome more if anyone out there hasn't chimed in yet. Thanks everyone, checks are in the mail.
The only ones above that could fall into these guidelines are 4 and 5, although the visual of a plant might give the wrong impression about your business.
I wish I had better advice, but I've always had a hard time with logos. I don't know how we ever came up with the Humzoo logo, but I still like it.
But I like your general idea. Good Luck
-Kelsey